Homemade & Commercial

Wine, Beer, Spirits, Cider & Mead Guides

Alcoholic beverages; most commonly beer and wines made at home. Brews made from brewing kits purchased at shops specialized in spirits. The Beer Pirate features homebrew recipes, equipment requirements, and commercial productions information; and all the best practices needed to make that perfect batch!

It is advisable for the hotel, restaurant or club manager to keep his service personnel well-informed. After all, they are his sales staff and they cannot be expected to increase the sale of beverages if they are not familiar with them. This applies equally to the wholesaler or distributor. The sales staff which is trained and can give information will become salesmen instead of order takers.

While the Guide has been designed primarily to be of use to the trade, it is the author’s earnest hope that it will be read by the most important person to the entire industry-the consumer. It is to please and serve him that the industry constantly strives. A greater familiarity with the beverages which are discussed in detail in this book would, we believe, not only aid him in purchasing with assurance, but would, perhaps, point out to him many intriguing qualities which he may have overlooked, and therefore increase his enjoyment.

To provide the reader with practical information, to increase his knowledge and enjoyment, and above all, to impart something of the fascination of the subject is the purpose of this Guide.

It is important to explain what we mean by the various terms we use, so that there may be no misconceptions.

What is Alcohol

Alcohol is a volatile, colorless liquid with an ethereal odor, obtained through the fermentation of a sugar-containing liquid. There are many members of the alcohol family, but, as Al Smith is the best-known Smith, so ethyl is the bestknown alcohol and the one which concerns us most, as it is the principal alcohol to be found in all alcoholic beverages. Chemically, alcohols are hydroxides of organic radicals. There is nothing in alcohol which, in itself, is poisonous or injurious to man’s health.

What is an Alcoholic Beverage

Literally, any potable liquid containing from liz of 1 per cent up to 75l1z per cent of ethyl alcohol by volume is an alcoholic beverage. However, social and economic factors enter the picture, and we find that, for the purposes of taxation, the Federal and several State Governments have set certain definite standards as to what constitutes an alcoholic beverage. Whereas beers containing as little as 2 per cent of alcohol by volume are taxable, certain bitters and medicinal compounds, which often contain upwards of 40 per cent, are not taxed because they are not considered alcoholic beverages in the tax sense. In 1919 the Congress of the United States established by law that an alcoholic beverage containing more than Y2 of 1 per cent of alcohol by volume was intoxicating, yet in later years, liqueurs containing 12 per cent of alcohol by volume were permitted to be sold as “non-alcoholic” cordials. One might draw the conclusion that, by 1930, 12 per cent of alcohol in a liqueur was not as intoxicating as 1 per cent was in beer.

What is Wine

Wine is the naturally fermented juice of freshly gathered ripe grapes, which have been pressed at or near the place where gathered. The Federal Alcohol Administration’s regulations, however, give a broader use to the term and say that it may be applied to the fermented juice of other fruits, or even herbs, such as blackberry, elderberry, peach, and dandelion wines. Wine is more than just water and alcohol. The Bible calls it the blood of the grape. Wine is a living thing in a constant state of change.

What is a Spirit

A spirit is a potable alcoholic beverage obtained from the distillation of an alcohol-containing liquid. It makes very little difference whether the original liquid contained a small or a large amount of alcohol. Once the principles of distillation are applied, nearly all of the alcohol may be separated from the liquid. In this process, however, it is inevitable that certain other matters will also be separated and it is these congeners, which we may call impurities, that give the several spirits their distinct character after the spirit has been matured in wood and the congeners, or impurities, have fully developed.

What is Beer

Beer is a liquor fermented from cereals and malt, flavored with hops.

The leaders of the industry are unanimous in preferring that more people drink and enjoy beverages, rather than that the individual drink more.

It is gratifying to note the moderation exercised by the public in the use of alcoholic beverages since Repeal. A per capita consumption of one gallon of spirits per year indicates an average of one-third of an ounce per day. Wine consumption is only about one-fifth of an ounce, while the beer average is about 4 ounces. A people whose alcoholic beverage consumption is so low may, without fear of contradiction, be called temperate.

The Guide has been divided into five main sections: wines; spirits; beers and ales; uses, merchandising, control, and so forth; and finally, the Appendices which contain useful, quick reference data. All of the material has been carefully cross-indexed so as to simplify the book’s use for reference purposes.

Condensed information on the entire industry is given, including the description of a product, its method of production, selling, care, and uses in public and private places. Naturally the practices described are those generally used in the United States, unless otherwise specified.

It is the author’s hope that you will find the Guide a comprehensive source of information on all phases of the subject; that producers, vintners, distillers and brewers will find it valuable as a general reference and in equipping their sales representatives with information about the other phases of the industry, which will enable them to win the confidence of their customers; that the wholesale distributor will find it invaluable as a training manual for his staff, and as a reference resource.

The various Appendices have been compiled with a view to practical use, particularly the list of foreign shippers and their American agents, and American producers.

Particular care has been taken in providing information on every phase of the industry for the use of retail establishments, whether off-premise (stores), or on-premise (hotels, restaurants or clubs).

During the Christmas season, there is an opportunity to sell liqueurs in their fancy bottles. It is good business to be posted on these, and to refer to the Guide if one is asked for a liqueur whose style or character may have been forgotten.

The beginnings of the liquor industry are lost in the mazes of the past, almost as old as man himself, and our knowledge of it is made up of widely scattered information from the dawn of time in every language written or spoken. The entire subject lacks finality. It is continually developing and consequently is always intriguing. Like living things, it is subject to growth and fluctuations, and in that fact lies, perhaps, its chief fascination.

The development and improvement of the quality of alcoholic beverages have been a natural result of the advance of science and civilization. The role of science has been limited to assuring uniformity of quality and sound products year in and year out, for mysterious Mother Nature still insists she will have something to say in the matter, even when it comes to distilled spirits.

The vine, the brewing kettle, and the still have accompanied the spread of Christianity, establishing certain honorable traditions which the trade proudly upholds today. It is also interesting to note the esteem in which the wine trade is held abroad. It was the first “trade” considered sufficiently honorable and dignified for a member of the aristocracy to engage in, and many of the leading European firms are directed by men of noble families.

In England a wine merchant is consulted in matters pertaining to wines, spirits, or beers just as a lawyer is in legal matters. The confidence thus placed in him gives the merchant a keen consciousness of his responsibility. Also, as he knows that the business he builds will be continued by his sons and grandsons, family pride leads him to pass on an impeccable reputation. It is not unusual to find firms that have been doing business under the same name in the same place for hundreds of years-in some cases more than 400 years. This is the European custom and I am happy to note that it is beginning to take hold in the United States.difference between lexapro and celexa Viagra Uk accutane timeline
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